15 Best Company Swag Ideas to Make Your Brand Stand Out


September 21, 2023


September 20, 2023


15 Best Company Swag Ideas to Make Your Brand Stand Out

Well, you know what they say: first impressions are everything! In this whirlwind of a business world where brands duke it out left and right, how do you make yours stand out in the crowd? Enter: company swag. But, oh, not just any old swag. We’re talking about the kind that makes folks do a double-take and think, “Now that’s cool!”

So, what’s the deal with company swag? I mean, besides being a catchy phrase? Swag, or as we like to call it, “stuff we all get,” is basically the goodies businesses hand out to make sure you remember them. Now, before you roll your eyes and think of another dull pen or over-sized T-shirt, hang on a minute. We’re about to shake things up!

Let’s dive deeper, shall we? This piece will toss around 15 swanky company swag ideas that are as unique as they come. From those trusty classics to some wild cards you’ve probably never thought of, we’ve got you covered, no matter how deep your pockets are.

So, ready to make your brand the talk of the town? Dive on in and let’s get that swag game strong!

The connection between swag and brand image

Ah, swag! On the surface, it might just look like a bunch of cool free stuff thrown around at events or dished out during those catchy marketing drives. You know, a quirky mug here, a funky tee there. Just goodies to grab and go, right?

But hold onto your hats, folks! When you take a closer look, peel back the layers, you’ll see there’s a heck of a lot more going on. Swag ain’t just about the free stuff; it’s like a secret handshake between a brand and its audience. It’s how a company gives you a high-five, saying, “Hey, this is who we are, and this is what we’re about.”

Every bit of swag, whether it’s that comfy tee you wear on lazy Sundays or that pen you can’t stop fidgeting with during meetings, tells a story. It’s like a badge of honor. Rocking a shirt or jotting down notes in that branded notebook? It’s not just about the use; it’s like you’re strutting down the runway flaunting the brand’s vibe.

In this wild jungle where brands are battling it out for the spotlight, swag is like their secret weapon. The way I see it? It’s a constant nudge, a cheeky wink from the brand, reminding you they’re around. And let’s be real, in today’s world, if you’re not being seen, you’re forgotten. So, swag? It’s not just merchandise; it’s the brand whispering in your ear, making sure you remember them every step of the way.

15 Best Company Swag Ideas to Make Your Brand Stand Out

Alright, folks! Let’s dive right into the thick of things, shall we? I’ve got a little treat for you. Here’s a revamped list of some rad company swag ideas that’ll make your brand the talk of the town.

1. Customized Reusable Water Bottles

Now, here’s the scoop: plastic? So yesterday. Sustainability? All the rage now! Imagine this – every time someone’s parched and reaches for a drink, bam! Your brand’s right there, winking back. So, why not jazz things up with snazzy stainless steel or chic glass bottles? Throw in your unique branding, and you’re golden!

2. Tech Gadgets

Okay, hands up if you’re a tech junkie! With the world going gaga over gadgets, here’s an idea: branded wireless chargers, snazzy USB hubs, or even those trendy earbuds. And, trust me, nothing says “you’re awesome” like a gadget that makes life a tad bit easier.

3. Eco-Friendly Tote Bags

Yep, you guessed it right! Time to bid adieu to those cringy plastic bags. Say hello to customizable, eco-friendly tote bags. These bad boys are not just super handy but also a fab canvas for your brand’s logo. Talk about making a statement!

4. Desk Plants

Oh, come on! Who doesn’t love a wee bit of greenery? Especially in their workspace. It’s like a breath of fresh air! And, get this, those cute little potted plants, especially those hardy succulents, can jazz up any dull desk. Plus, they’re a cinch to care for.

5. Interactive Kits

Well, not literally! How about DIY terrarium kits? Or maybe, custom puzzles? Heck, throw in a branded board game while you’re at it. These aren’t just super entertaining but also a sneaky way to get folks engaged with your brand.

6. Branded Notebooks & Stationery

Even in our techy, button-pushing world, there’s just something special about scribbling down thoughts with a good ol’ pen and paper. Why not give your brand a dash of class with top-notch notebooks that have a design as unique as a fingerprint?

7. Apparel with a Twist

T-shirts? Been there, done that, got the T-shirt. How about mixing it up a little? Picture this: custom-designed socks that’ll knock your socks off, beanies that’ll make anyone’s head turn, or even tie-dye kits splashed with your brand colors. Talk about making a statement!

8. Gourmet Food Baskets

I mean, who can resist a scrumptious treat? Whip up a basket brimming with top-tier goodies that scream your brand’s vibe, and hey, if you can get ’em from local crafters, even better! Supporting local while promoting your brand? That’s killing two birds with one stone!

9. Personal Wellness Products

With the way the world’s turning, it’s high time companies show they give a hoot about people’s health. So, what better way than with branded hand sanitizers or face masks? And if you’re feeling extra, toss in a wellness journal. Because, you know, a healthy employee is a happy employee!

10. Virtual Reality Headsets

If you’ve got some extra cash burning a hole in your pocket and you want to go big or go home, why not branded VR headsets? Give folks a chance to dive headfirst into a mind-blowing experience, all while linking it back to your brand. It’s the kind of swag they won’t soon forget.

11. Custom Sneakers

Alright, let’s get down to the nitty-gritty. When’s the last time you glanced down at someone’s feet and went, “Whoa, cool shoes!”? That’s right! Shoes often fly under the radar, but imagine rocking some snazzy custom sneakers with your brand slapped right on ’em. Not only are they a walking billboard, but they’re also oh-so-stylish. It’s high time we put our best foot forward with these bad boys!

12. Travel Kits

Now, picture this: You’re at the airport, and among the sea of drab luggage, there’s this swanky bag with a funky luggage tag, a plush neck pillow, and a sleek eye mask. All emblazoned with… you guessed it, your brand! Oh boy, your brand isn’t just taking flights; it’s traveling in style, baby! With these travel kits, you’re not just going places; you’re making a statement while you’re at it.

13. Interactive Web Apps

Hold onto your hats, folks! Who says swag needs to be something you can hold in your hand? In this digital age, why not dabble in the realm of the virtual? Picture a web app or even a cheeky game, all jazzed up with your brand’s touch. Hours of fun, engagement, and let’s face it, a tad bit of addiction. A win-win in the digital playground!

14. Subscription Boxes

Subscription boxes – the thrill of the unexpected! Imagine, once a month, a little box of joy popping up at your doorstep. From intriguing products to once-in-a-lifetime experiences, all wrapped up with a touch of your brand. Every month feels like Christmas, and who doesn’t love that feeling?

15. Personalized Gifts

And for the grand finale! Drumroll, please… Personalized gifts! Because, let’s face it, nothing screams “I see you” like a gift tailored just for you. Be it a pen with your name elegantly engraved or a heartwarming custom illustration, it’s the cherry on top. Your brand, mingling with their identity. Now, that’s the kind of magic you can’t buy.


You know, there’s something to be said about the power of company swag. At its heart, it’s not just about the cool freebies or the stylish gear. No, it’s way more than that!

Let’s not beat around the bush. The real deal with company swag is all about strengthening that bond between your brand and the folks you’re trying to impress. Think of it as, well, your brand’s handshake – firm, confident, and leaving a mark long after it’s over.

So, here’s the scoop: If you want your brand to be remembered (and who doesn’t?), you’ve got to make sure your swag isn’t just any ol’ thing you picked up on a whim. Nah, it’s got to scream “YOU!” – reflecting what your brand stands for and, at the same time, ticking the boxes of what your audience digs.

And, come on, let’s face it. In this sea of brands all clamoring for attention, you want to be that breath of fresh air, don’t you? So why in the world would you settle for anything that’s run-of-the-mill? Dive deep, think out of the box, and jazz up your swag game!

Techy gadgets? Cool, if that’s your jam! Eco-friendly tote bags? Heck yes, if that’s what floats your boat. Just remember this golden rule: whatever you choose, sprinkle it with a bit of your brand’s magic dust.

After all, like mama always said, “First impressions last.” So when you’re out there, handing out your brand’s swag, make darn sure it’s not just seen, but it’s remembered. Shine on, you crazy diamond!