Writing a holiday card message for your business may seem like the easiest thing in the world. But get it wrong, and there are a number of adverse consequences. A poorly written or badly directed holiday card message can adversely impact your business’s reputation, diminish client relationships and even lead to lost revenue.
However, a well-written and expertly directed holiday card message can do wonders for your company’s image. It can strengthen customer, client, and employee relationships and even lead to increased profits. The big question is — how do you write a great business holiday card message?
In this article, we will answer that vital question by explaining the key dos and don’ts for writing the perfect holiday card message. Plus, our 17 holiday card messages for 2023 will give you some exclusive ideas on how to write the perfect message this holiday season.
What Not to Do When Writing Holiday Card Messages
Let’s start by looking at some of the foibles you need to avoid when writing holiday card messages for your business. These are common errors that companies make, and they can all have adverse repercussions.
Don’t write a sales pitch
Of course, you want your holiday card message to put your business in a good light. But that doesn’t mean you should use it as an excuse to deliver a heavy sales pitch. Likewise don’t boast about how well your business is doing. Remember, the best way of putting your business in a good light is to make your holiday card message sound genuine and sincere.
Don’t be generic
Your clients and customers are likely to receive a lot of holiday card messages from a variety of businesses. The last thing you want is for your card to be just another generic holiday season message. Check out our expert ideas below for inspiration on how to stand out from the crowd.
Don’t send one message
All clients and customers are different, both in terms of your relationship with them and also how they celebrate the holiday season. If you send one message to all your contacts, likely it will be inappropriate for many of them.
Don’t miss the boat
Many businesses and employees finish work well before the holiday season begins. If you send your holiday card messages too close to the big day, you run the risk of the recipients missing it because they are no longer in the office.
Don’t make any schoolboy errors
Clearly, this is an important consideration for any business message, but sometimes it is easy to take your eye off the ball when sending relatively ‘light’ messages. So before sending your holiday card, sense check your message and double-check for any typos.
What to Do When Writing Holiday Card Messages
So much for what not to do when sending your holiday card messages, but what about some ideas for what you should include in your messages? Here are a few ‘must dos’ for your business holiday card messages.
Keep it short
Try to get your holiday message across in a short, succinct way. Clients don’t want to read lengthy messages or be confused by complicated wording. Get to the point and don’t waste words.
Keep it upbeat
The holidays are a fun time so make sure your card message conveys that. Be enthusiastic with your message and make it sound like you’re delighted to be sending it. After all, how can you expect a client to be excited about receiving your message, if you’re not excited to be sending it?
Make it personal
Regardless of the message you are sending, make sure you customize it. Putting the client’s name in the introduction can really help the impact of your message. Of course, it is important to ensure that your database is entirely up-to-date and accurate. Typos or incorrect titles in the personalization can end up having a negative impact.
Know your client base
The likelihood is that some of your client/customer base will not be celebrating this holiday season. That does not mean you can’t send them a card message, but it does mean you need to think carefully about the content of that message. Whoever you are sending the card message to, make sure your content is appropriate for the recipient.
This sounds simple, but so many businesses forget to sign off their holiday card messages. As well as making the message personal by using the client’s name, don’t forget to include a sign-off. If you have a personal relationship with the recipient, don’t be afraid to use your individual name. If this isn’t appropriate, then use the company’s name.
17 Great Messages to Use on Your Next Business Holiday Card
Now for the fun part! To inspire your next holiday card messages, we have put together 17 expert wording ideas. Feel free to use any of these ideas for your next card, or maybe you can adapt some of them to make the perfect holiday message for your business.
Basic, but sincere messages
These brief messages are designed to convey sincere seasonal greetings. They are ideal for sending to clients and/or customers if you want to send them a short but effective seasonal greeting.
1. Merry Christmas and a prosperous New Year from all the team at (insert business name).
2. We would like to thank you for your support during 2023, and wish you a very Merry Christmas and a prosperous New Year.
3. We have thoroughly enjoyed working with you in 2023, and wish all of your team a fantastic Christmas and a Happy New Year.
4. From our business to yours! Wishing you a Merry Christmas and a Happy New Year.
5. Wishing you a Merry Christmas and looking forward to a successful New Year.
6. From the entire (insert business name) team, we wish you all a Merry Christmas and a Happy New Year.
7. Tis the season! From all of us at (insert business name), wishing you a Merry Christmas and a very Happy New Year.
Slightly longer messages
These messages contain a few more words than those in the previous section but still manage to convey seasonal greetings in an effective and powerful way. By making your message marginally longer, you have more scope to add a bit of personality to your greetings. These messages are usually suitable for businesses you have a strong relationship with.
8. At this wonderful time of the year, we would like to take this opportunity to wish you and your business a Merry Christmas and a prosperous New Year.
9. It’s been a fantastic 2023, and at this wonderful time of the year, we would like to wish one of our very best clients a Merry Christmas and a Happy New Year.
10. From all of us at (insert business name), we would like to take this opportunity to thank you for your continued support and wish you all a very Merry Christmas and a Happy New Year.
11. We would like to take this chance to thank you for another fantastic year, and wish you all a very Merry Christmas and a prosperous New Year.
12. It’s been brilliant to work with you in 2023, and we look forward to continuing our relationship into the New Year.
We don’t think a holiday card message is the ideal place for comedy, but, depending on the recipient, a bit of cheesy humor can hit the spot. Perhaps you could use an inspirational quote, a witty one-liner, or even emojis. The below two examples are fairly generic ideas for quirky messages, but (if suitable), don’t be afraid to express your personality when writing your message.
13. Every day is like Christmas when dealing with clients like you! Have a wonderful festive season and a prosperous 2024.
14. Working with you is the gift that keeps on giving. Here’s to a Merry Christmas and a fantastic 2024!
Messages for Clients Who Do Not Celebrate Christmas
Not everybody celebrates the holiday season, but that doesn’t mean you can’t send them a message during the festive period.
15. Making our dreams come true, requires clients like you! Here’s to another successful year of working together!
16. A huge thank you for your continued support during a successful 2023. Looking forward to working with you in 2024.
17. As a highly valued client, we want to thank you for helping us make it a fantastic 2023 and we look forward to your continued support in the new year.
We hope our 17 business holiday card ideas have inspired your next message. As you can see, there are lots of different ways of conveying your holiday card message. The most important thing you need to consider when writing your message is the recipient. Is the tone of your message appropriate for that specific customer or client? Will they appreciate the sentiment? And will it help your business relationship?
Also, before sending your business card message, consider whether it is the best way of communicating with your client or customer during the holiday season. For example, your most loyal customers may merit something more memorable than a simple card message.
But, if you do decide that something more than a business holiday card message is the way to go, check out our recommended printing companies and the services they offer to find the best deal.
Zach Aries is an entrepreneur committed to providing personalized service and satisfaction across America. From businesses to charities, Zach ensures every client receives top-notch treatment. His dedication to excellence shines through in his work, whether it’s crafting quality custom apparel or sharing insights in printing and T-shirt reviews.