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How to Sell Printables on Etsy: Complete Guide (2023)


October 19, 2023


October 18, 2023


How to Sell Printables on Etsy

Alright, let’s spill the tea! You’ve got this knack for design, right? Maybe doodling on napkins or creating nifty graphics on your computer during your free time? And somewhere along the grapevine, you’ve caught wind of this whole ‘selling printables on Etsy’ gig. Well, let me tell ya, you’ve hit the jackpot by landing here!

2023 is looking to be the year of digital goodies. Think about it: Everyone’s online, and digital art is all the rage. It’s like everyone’s craving for a slice of that Etsy pie. 

So whether you’re an Etsy greenhorn just dipping your toes, or maybe you’ve been around the block but haven’t tried out the printable scene yet, don’t sweat it. Grab your favorite brew, sit back, and let’s unravel this printable mystery together. 

This guide? It’s your golden ticket. Welcome aboard the Etsy express, my friend!

What Exactly Is a Print?

Alright, my friend, let’s get down to brass tacks and clear the fog around this whole “print” thing. So, you hear “print” and your mind might wander to the image of ye olde Gutenberg press or, let’s be real, that neglected printer you’ve been meaning to clear a paper jam from since 2019. But, hold your horses! That’s not what we’re on about here.

In the sparkly realm of Etsy, when we chirp about a “print” or “printable,” we’re diving into the digital deep end. Picture this: a snazzy digital file that folks can just click to buy, whizz over to their downloads, and – ta-da – print it out, be it on their home printer or at a fancy-schmancy print shop. And here’s the kicker: you craft that beauty once, and then let the magic of the internet do its thing as it gets sold over… and over… and over. It’s like having a golden goose but without the feeding or the cleaning up. 

Pure, sweet passive income! And let’s sprinkle a little more pixie dust on this – the sheer range is mind-boggling! Whether you’re talking mood-lifting art prints, nifty planners, or even quirky recipe cards, the printable universe on Etsy is as expansive as your grandma’s yarn collection.

And hey, before we swan dive into the nitty-gritty of making this all happen, keep this nugget in mind: yeah, the digital landscape’s like a roller coaster with its ups, downs, and loop-de-loops, but some things, those rock-solid core principles, they stay put. 

And those golden rules, my friend, are what we’re about to unravel. So buckle up, and let’s get this show on the road!

How to Get Started Selling Prints on Etsy: 6 Steps To Success

Step 1: Set up an Etsy Store

Alright, newbie, first things first! If Etsy sounds like some exotic dish to you, then hold on to your creative hats. Setting up shop on Etsy is like building your own little digital corner store. This is where folks from all over are gonna window shop, admire, and hopefully, toss their cash at your artsy awesomeness. 

Picture your Etsy store as your virtual artsy haven. Etsy makes it a breeze with their no-nonsense setup process. When picking a shop name, think catchy, memorable, and something that resonates with your vibe. Sprinkle in a dash of solid branding, and boom! You’re in business, baby.

Step 2: Prepare Your Products

Okay, before you race off, let’s get your goodies in order. You don’t want to be that store with all sizzle and no steak. Quality, darling, quality. Make sure your designs are sharper than a chef’s knife, high-res, and something the world hasn’t seen before. 

The goal? Your printables should be like that irresistible song – they just can’t get it out of their heads. Stand out, shine, and make them go, “Wow, I need that!”

Step 3: Set the Price Right

Now here’s the pickle. You might feel like you’re walking a tightrope when setting prices. Go too sky-high and you’ll scare folks off faster than a cat spotting a bath. Too low? You might as well be handing out your masterpieces at a garage sale. So, roll up those sleeves and play detective. Snoop around, see what other talented folks are charging, remember the blood, sweat, and tears you poured into your work, and find that sweet spot.

Step 4: Devise a Marketing Strategy

Hold up! You can’t just slap your stuff online and hope the masses come flocking. That’s like throwing a party and forgetting to send invites. No bueno. Marketing, my friend, is your golden ticket. Got social media savvy? Use it. 

Dive into the world of Instagram, TikTok, or Pinterest. Rub elbows with influencers or even give Etsy Ads a whirl. Spread the word, shout from the digital rooftops, and bring the party to your store!

Step 5: Adjust Your Etsy Store

Alright, so you’ve got the ball rolling. But hey, nobody’s perfect from the get-go. As you shimmy and shake through your Etsy journey, you’re bound to stumble upon some revelations. 

Maybe that neon-green font wasn’t the best choice, or perhaps your shop’s theme is more winter wonderland than tropical beach. Fine-tune, adjust, evolve. Stay on your toes and keep those creative juices flowing.

Whew! With all that under your belt, you’re probably itching to know, “So, what’s the hot gossip? Which prints are making folks go ga-ga this year?” Stay tuned, because we’re diving into that next!

What Are the Best-Selling Prints on Etsy?

So, you’re itching to know the insider scoop, huh? Well, lean in close because here’s the lowdown on what’s poppin’ on Etsy. You see, while the flavor of the month might change with the wind, there are a few stalwarts that, year in and year out, people just can’t get enough of.

First off, art prints. Now, I’m not talking about your grandma’s watercolors (though, shoutout to all the talented grandmas out there!). 

I mean those chic, sleek abstract and minimalist designs that everyone’s decking their walls with. They’re like the little black dress of the print world; they never go out of style.

Next up, for all those folks with a love for order and a penchant for pretty things – organizational printables are the bomb! Planners that make you feel like you’ve got your life together? Check. 

Budget sheets that somehow make adulting a smidge more fun? Yep. Trackers that you actually look forward to filling out? You betcha.

And oh boy, when the holidays roll around, it’s like Etsy becomes the North Pole’s digital outpost! From Halloween to Hanukkah, Valentine’s to Vesak, there’s a printable for every festivity. Want to bring some Christmas cheer or set the mood for a spooky Halloween? There’s a printable for that.

But here’s the kicker – while all these are great, what’s gonna make you stand out in this bustling digital marketplace is a sprinkle of originality. 

That’s right, friend! Take a gander, see what’s missing, throw in your personal flair, and bam! You could very well be the next Etsy sensation.

Now, hold onto your hats because we’re diving deep into some pro tips that’ll have your Etsy store buzzing in no time!

5 Practical Tips for Successfully Selling Prints on Etsy

Alright, let’s get down to the nitty-gritty. If you’re really looking to stand out in the Etsy crowd, these five pro-tips are going to be your bread and butter.

1. Brand Correctly

So, first off, branding. Think of it as the clothes your shop wears. You wouldn’t show up to a party in a bathrobe, right? Your brand is the first impression buyers get. It tells them who you are, what you’re about, and whether they wanna stick around.

 Dive deep! Understand who your audience is and what makes them tick. Get those creative juices flowing and nail down a color palette, a snazzy logo, and a voice that feels like a cozy chat over coffee. Remember, you’re not just selling a product, you’re selling an experience.

2. Optimize Your Store

Okay, here’s where a little housekeeping comes into play. You wouldn’t invite guests over without tidying up, right? Your Etsy store is just like that living room. Give it a good spring clean. Categorize your listings so they’re easy to navigate. 

Sprinkle in those juicy keywords in titles and descriptions – think of them as the breadcrumbs that lead shoppers right to your doorstep. And hey, an alluring product description is like the siren song for shoppers – make it irresistible!

3. Add a Video to Your Etsy Listing

Now, here’s a game changer. You know how a picture is worth a thousand words? Well, a video? That’s like a whole novel. Showing off your printable in a short clip lets your customers see the magic behind the scenes. 

It’s like giving them a sneak peek into what they’re buying, making them feel more confident in their purchase. Plus, in this digital age, who doesn’t love a good video?

4. Sell Smart Using Print-On-Demand Business Model

Let’s chat about the print-on-demand biz. Imagine selling stuff without ever having to stack boxes in your living room or make endless trips to the post office. Sounds dreamy, right? That’s the magic of print-on-demand

You design, someone else prints and ships. Your hands stay clean, and your customers get a rad product. It’s like having your cake and eating it too!

5. Engage With Your Target Audience

Last but not least, let’s talk chit-chat. Dive into those Etsy forums, slide into conversations, ask for feedback, and genuinely engage. It’s like mingling at a party. The more you chat, the more friends (or in this case, customers) you make. 

By staying connected, you’re not just selling; you’re building a community. And trust me, a happy, engaged community? That’s your golden ticket.


Alright, folks, let’s wrap this up! We’ve journeyed through the twists and turns of peddling your printables on Etsy in 2023. Maybe you’re a crafty cat, a doodle dynamo, or just someone trying to make a buck from their knack – Etsy’s printable scene is like a gold mine with your name on it. What’s the secret sauce? Being real, rolling with the punches, and sticking to your guns. 

Dive headfirst, soak up the lessons, tweak your approach, and who knows? You might just become Etsy’s next printable poster child. The digital world? It’s like this ginormous playground, and there’s room for everyone. So, put on your game face, take the plunge, and may the sales be ever in your favor!